Tuesday, October 21, 2014

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Historical Dictionary of Gothic Literature (Historical Dictionaries of Literature and the Arts)By William Hughes

Literary fashions come and go, but some hang around longer than others, like Gothic literature which has existed ever since The Castle of Otranto in 1764. During this long while, it has spread from England, to the rest of Great Britain, and across to the continent, and off to America and Australia, filling in the gaps more recently. Most of it is in English, but hardly all, and it has adopted all styles, from romanticism, to modernism, to postmodernism and even adjusted to feminist and queer literature, and science fiction. We have all, read some Gothic tales or if not read then seen them in the cinema, since they adapt well to film treatment, and it would be hard to find anyone who has not heard of ghosts and vampires, let alone Count Dracula and Frankenstein. On the other hand, some of us are inveterate Gothic fans, reading one book or story after the other.

The Historical Dictionary of Gothic Literature follows this long and winding path, first in an extensive chronology and then a useful introduction which explains the nature of Gothic and shows how it has evolved. Obviously, the dictionary section has entries on major writers, and some of the best-known works, but also on geographical variants like Irish, Scottish or Russian Gothic and Female Gothic, Queer Gothic and Science Fiction. This is provided in over 200 often substantial and always intriguing entries. More can be found in a detailed bibliography, including general works but also more specialized ones on different styles and genres, and also specific authors. This book should certainly interest the fans but also more serious researchers.

  • Published on: 2012-12-19
  • Released on: 2013-03-05
  • Format: Kindle eBook

From Booklist
As noted in the introduction, the term gothic is culturally complex, and its meanings have varied greatly across the 400 years of its persistence in the English language. This compact volume spans the history of gothic literature from its appropriation in the mid-eighteenth century to the recent publication of the Twilight series. Hughes, professor of gothic studies at Bath Spa University, interprets the term literature liberally; among the 200 entries, Scooby-Doo and Buffy the Vampire Slayer are represented, along with The Castle of Otranto and The Turn of the Screw. The A–Z entries cover a variety of works (books, magazines, movies, and television shows are all represented) as well as central figures (Robert Bloch, Angela Olive Carter, Edgar Allan Poe) and a number of different themes and literary conventions (Doppelgánger, Ghost stories, Gothic hero, Southern gothic, Queer gothic). There is a good deal of international information here as well (Australian gothic, Irish gothic, India). Entries range from a paragraph to two pages and include a wealth of see also references in bold. Accessible enough for casual fans of the genre, the book is also suitable for more serious research, with a detailed chronology, an extremely thorough introductory essay, and a bibliography that includes critical and historical works. Recommended for academic and large public libraries. --Lindsay Harmon

Review
As noted in the introduction, the term gothic is culturally complex, and its meanings have varied greatly across the 400 years of its persistence in the English language. This compact volume spans the history of gothic literature from its appropriation in the mid-eighteenth century to the recent publication of the Twilight series. Hughes, professor of gothic studies at Bath Spa University, interprets the term literature liberally; among the 200 entries, Scooby-Doo and Buffy the Vampire Slayer are represented, along with The Castle of Otranto and The Turn of the Screw. The A–Z entries cover a variety of works (books, magazines, movies, and television shows are all represented) as well as central figures (Robert Bloch, Angela Olive Carter, Edgar Allan Poe) and a number of different themes and literary conventions (Doppelgánger, Ghost stories, Gothic hero, Southern gothic, Queer gothic). There is a good deal of international information here as well (Australian gothic, Irish gothic, India). Entries range from a paragraph to two pages and include a wealth of see also references in bold. Accessible enough for casual fans of the genre, the book is also suitable for more serious research, with a detailed chronology, an extremely thorough introductory essay, and a bibliography that includes critical and historical works. Recommended for academic and large public libraries.
(Booklist)

VERDICT Don’t be afraid! Purchase for public and academic collections supporting a liberal arts curriculum. (Library Journal)

This dictionary is a good introduction to themes, authors, and terminology of Gothic literature for high school and undergraduate students. Hughes puts his extensive knowledge of this genre to good use in this broad work. The dictionary itself features a chronology, a substantial and informative introduction to the Gothic, a dictionary of terms, and a concluding bibliography. The latter is worth noting. Hughes breaks down entries for further reading by topic and Gothic author, rather than arranging entries by author's last name. This arrangement will allow users of this dictionary to find further reading on their topics very easily. As the title indicates, this dictionary focuses on literature, as opposed to the recently revised The Handbook of the Gothic, edited by Marie Mulvey-Roberts, which broadened its focus to include topics like film. Despite this, the two works have considerable crossover; many terms about the Gothic appear in both. In fact, Hughes contributed entries to the Handbook. The Historical Dictionary will be useful for libraries that lack a reference guide for the Gothic or libraries looking to update their reference collection. Summing Up: Recommended. Lower-division undergraduates and general readers. (CHOICE)

About the Author
William Hughes is Professor of Gothic Studies at Bath Spa University. He is the author or editor of 14 books, including Beyond Dracula: Bram Stoker’s Fiction and its Cultural Context and Fictions of Unease: The Gothic from Otranto to The Ex-Files. He also served as joint president of the International Gothic Association and is the founder editor of the Association’s journal, Gothic Studies.

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Monday, October 20, 2014

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Harnessing Stims and Behaviors in Autism Using Rapid Prompting Method demonstrates how to redirect behaviors and stims in an RPM session so that the learning objectives can be achieved. Included are examples of lesson plans that can be helpful to educators of Autism. Behaviors may not always be a "dead end" and stims many not always be the hurdles of learning if the teacher can dissolve them within the planning of the lessons.

  • Sales Rank: #1243517 in Books
  • Published on: 2015-06-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .75" w x 5.98" l, 1.21 pounds
  • Binding: Hardcover
  • 258 pages

About the Author
Soma Mukhopadhyay is the Executive Director of Education for HALO (Helping Autism through Learning & Outreach) in Austin, TX. Soma holds a Bachelors of Education degree and a Masters degree in Chemistry . Students come from all over the world to benefit from her innovative teaching approach . Since developing the Rapid Prompting Method to teach her own son Tito, Soma has been featured on CNN International, 60 Minutes II, PBS, Good Morning America, Scientific American, the New York Times, National Geographic magazines. Soma is the author of five books including this title, "Understanding Autism through Rapid Prompting Method", "Developing Communication Using Rapid Prompting Method", "Curriculum Guide for Autism Using Rapid Prompting Method" and "Developing Motor Skills Using Rapid Prompting Method" released in 2014.

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Friday, October 17, 2014

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  • Sales Rank: #5718551 in Books
  • Published on: 1993
  • Binding: Paperback

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Tuesday, October 14, 2014

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In 1965, Intel co-founder Gordon Moore, in "Cramming more components onto Integrated Circuits" in Electronics Magazine (April 19, 1965), made the observation that, in the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. Since its inception in 1965 until recent times, this law has been used in the semiconductor industry to guide investments for long-term planning as well as to set targets for research and development. These investments have helped in a productive utilization of wealth, which created more employment opportunities for semiconductor industry professionals. In this way, the development of Moore's Law has helped sustain the progress of today's knowledge-based economy. While Moore's Law has, on one hand, helped drive investments toward technological and economic growth, thereby benefiting the consumers with more powerful electronic gadgets, Moore's Law has indirectly also helped to fuel other innovations in the global economy. However, the Law of diminishing returns is now questioning the sustainability of further evolution of Moore's Law and its ability to sustain the progress of today's knowledge based economy. The lack of liquidity in the global economy is truly bringing the entire industry to a standstill and the dark clouds of an economic depression are hovering over the global economy. What factors have been ignored by the global semiconductor industry leading to a demise of Moore's Law? Do the existing business models prevalent in the semiconductor industry pose any problems? Have supply chains made that progress unsustainable? In today's globalized world, have businesses been able to sustain national interests while driving the progress of Moore's Law? Could the semiconductor industry help the entire global economy move toward a radiance of the new crimson dawn, beyond the veil of the darkest night by sustaining the progress of Moore's Law? The entire semiconductor industry is now clamoring for a fresh approach to overcome existing barriers to the progress of Moore's Law, and this book delivers just that. Moore's Law can easily continue for the foreseeable future if the chip manufacturing industry becomes sustainable by having a balanced economy. The sustainable progress of Moore's Law advocates the "heresy" of transforming the current economic orthodoxy of monopoly capitalism into free-market capitalism. The next big thing that everybody is looking forward to after mobile revolution is the "Internet of Things" (IoT) revolution. While some analysts forecast that the IoT market would achieve 5.4 billion connections worldwide by 2020, the poor consumer purchasing power in global economy makes this forecast truly questionable. Sustaining Moore's Law presents a blueprint for sustaining the progress of Moore's Law to bring about IoT Revolution in the global economy.

  • Amazon Sales Rank: #4658367 in Books
  • Published on: 2015-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .23" w x 7.52" l, .45 pounds
  • Binding: Paperback
  • 110 pages

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Tuesday, October 7, 2014

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Book by Tobey, John, Slater, Jeffrey, Blair, Jamie, Crawford, Jennifer

  • Sales Rank: #1151916 in Books
  • Brand: Brand: Pearson
  • Published on: 2012-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.00" w x 8.20" l, 3.04 pounds
  • Binding: Loose Leaf
  • 608 pages
Features
  • Used Book in Good Condition

About the Author
North Shore Community College

Jeff Slater has been teaching 30 years at North Shore Community College. He has acted as a consultant for the office of personnel management in Boston and New York. Jeff tours the country giving speeches on student retention at colleges as well as national conventions.

Jamie Blair (Ohio) is the award-winning author of young adult and romance books, including Leap of Faith (Simon & Schuster, 2013) and Lost to Me (Simon & Schuster, 2014). Visit her online at www.JamieBlairAuthor.com.

Beginning Algebra, Books a la Carte plus NEW MyMathLab with Pearson eText -- Access Card Package (8th Edition)By John Jr Tobey Jr., Jeff PDF
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Beginning Algebra, Books a la Carte plus NEW MyMathLab with Pearson eText -- Access Card Package (8th Edition)By John Jr Tobey Jr., Jeff PDF

Beginning Algebra, Books a la Carte plus NEW MyMathLab with Pearson eText -- Access Card Package (8th Edition)By John Jr Tobey Jr., Jeff PDF
Beginning Algebra, Books a la Carte plus NEW MyMathLab with Pearson eText -- Access Card Package (8th Edition)By John Jr Tobey Jr., Jeff PDF

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Friday, October 3, 2014

Download Ebook The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD

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The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD

The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD


The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD


Download Ebook The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD

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The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD

Review

“The Autoimmune Solution is a medical breakthrough. Dr. Myers’ protocol is a proven way to heal and reverse any illness on the autoimmune spectrum. This book revolutionizes the way we understand and treat autoimmunity and I am thrilled to be able to recommend it to my patients.” (Mark Hyman, M.D., author of The Blood Sugar Solution 10- Day Detox Diet)“Dr. Amy Myers is an inspiring, pioneering voice in the prevention and treatment of autoimmune conditions. This guide presents her straightforward, action-oriented plan for healing your gut and detoxifying your surroundings. The Autoimmune Solution has the power to change the lives of millions.” (Robb Wolf, author of The Paleo Solution)“Dr. Amy Myers begins by writing that modern medicine failed her when her immune system failed. I believe this was a blessing in disguise. Dr. Myers has made this her life’s work and her book The Autoimmune Solution is a gift to humanity.” (Alejandro Junger, M.D. author of Clean)“The Autoimmune Solution is a long awaited and scientifically validated approach to autoimmune conditions that relegates the standard approach of simply managing symptoms to being a relic of the past. Dr. Myers’ plan will fundamentally change the trajectory of your health for the better.” (David Perlmutter, M.D., author of Grain Brain)“At long last, a solution to autoimmune disorders! With her proven, easy-to-follow health protocol, Dr. Amy Myers turns conventional medicine on its head and, in the process, offers hope, answers, and security to the millions of people coping with a full spectrum of inflammatory illness and autoimmune diseases.” (Frank Lipman, M.D., author, educator, and founder of the Eleven Eleven Wellness Center in New York City)“Dr. Amy Myers lives and breathes advocacy. She supports the unfolding of you most easeful, fulfilled self and helps to uncover and clear what’s in the way with gentle (but firm) support, humor and comprehensive tools. I so appreciate her passion for learning and health and trust her completely.” (Kathlyn Hendricks, Ph.D., BC-DMT, Co-Author of Conscious Loving and The Conscious Heart)“Those with autoimmune issues should welcome this helpful and hopeful resource from a physician who walks her talk.” (Publishers Weekly)“Americans who suffer from psoriasis, type 1 diabetes, and other autoimmune diseases will find many alternative ideas in this guide….her recipes for dishes like a salmon avocado bowl seem healthy and tasty, and her bibliography is thorough.” (Booklist)“The Autoimmune Solution busts many of the conventional wisdom myths surrounding autoimmune disease, explaining where conventional medicine goes wrong and empowering patients to be proactive....The best part of all of this is that Amy’s language is very approachable and down-to-Earth.” (The Paleo Mom)

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From the Back Cover

The Definitive Guide to Preventing and Reversing AutoimmunityOver 90 percent of the population suffers from inflammation or an autoimmune disorder. Until now, conventional medicine has said there is no cure. Minor irritations like rashes and runny noses are ignored, while chronic and debilitating diseases like Crohn’s and rheumatoid arthritis are handled with a cocktail of toxic treatments that fail to address their root cause. But it doesn’t have to be this way. The Autoimmune Solution is a medical breakthrough, a prescriptive and easy-to-follow program designed to heal symptoms of inflammation and autoimmune disorders, including: allergies • obesity • asthma • psoriasis • fibromyalgia • lupus • rheumatoid arthritis • Hashimoto’s thyroiditis • multiple sclerosis • ulcerative colitis • Crohn’s disease scleroderma • chronic fatigue syndrome • celiac disease

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Product details

Paperback: 400 pages

Publisher: HarperOne; Reprint edition (May 2, 2017)

Language: English

ISBN-10: 9780062347480

ISBN-13: 978-0062347480

ASIN: 0062347489

Product Dimensions:

5.3 x 0.9 x 8 inches

Shipping Weight: 5.6 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

762 customer reviews

Amazon Best Sellers Rank:

#1,377 in Books (See Top 100 in Books)

Dr Myers has written a super easy to read book that I have now recommended to many to deal with mild to severe autoimmune spectrum disorders. Using the methods in this book, my IBS and lupus-like syndrome have been completely put into remission.I read the book on Kindle which was well formatted and listened to the audiobook.

I'm 28 days into this plan, and it's already changed my life. I was diagnosed with Graves' Disease in November 2016 and struggled for many months prior to my diagnosis. I am a 37 year old woman.I have suffered from acid reflux since 2000 (treated with Nexium), chronic allergy induced sinusitis since 2001 (managed with Allegra, Astelin, and Singulair), acne all through high school and my adult life. Graves' Disease added hand tremors, hair loss, muscle weakness, insomnia, general fatigue, IBS symptoms, restlessness, itching, memory loss, rapid heart rate (resting HR of 102 bpm) and more. My thyroid levels at diagnoses were 3 times above normal and I was put on heart medication and thyroid blocking medication (30 mg). After 6 weeks at 30 mg, I felt significantly better. My thyroid levels began to normalize and my doctor cut me to 15 mg. It was awful in about 2 days. So he bumped me up to 20 mg and I felt okay. After 6 weeks T3 and T4 were looking good, still no TSH. He dropped me again to 15 mg. Again in 2 or 3 days I felt awful so we went back to 20 mg. Another 6 weeks went by and we tried yet again to drop me to 15 mg. This time I was also taking prednisone for pain so the lower dose of thyroid blocker worked fine...until the prednisone wore off. So back up to 20 again. This is when I got really frustrated and started researching books. After a couple of days I decided on The Autoimmune Solution.While I read the book I drastically reduced dairy and gluten and immediately began to sleep better. In fact, it was better sleep than I've gotten in as long as I can remember with 2 years of Fitbit sleep logs to back it up. That fueled my desire to follow the plan even more. I dropped to 15 mg again on April 8th. It was going fairly well with the reduced dairy and gluten protocols. Even more promising. I fully started the plan on May 1st, 2017. By May 9th, I was experiencing more hypothyroid symptoms rather than hyper. My hands and feet were freezing and I was tired. With 1.5 hours of being wrapped up in two warm blankets, my hands and feet were still freezing. I called my endocrinologist and was instructed to get my labs done early. Although it takes 6-8 weeks of a dosage change to be reflected in blood tests, I had one after 10 days on The Myers Way and only 4 weeks on the lower dose. TSH returned!!! And both other thyroid levels were in normal. Incredible!Now I'm off Nexium and ALL of my allergy medicines. I feel better than I've ever felt in my adult life. As an added bonus, I've lost at least 6 pounds. While weight loss was not my goal, it's a nice added benefit. My symptoms have resolved. My resting heart rate continues to drop to levels I've never seen in my life. I could not be happier that I made the decision to purchase this book and take control of my health.I'm a real person with real data. I have labs and tracking on my Fitbit to provide solid evidence that this works. I buy my supplements at the local compounding pharmacies and here on Amazon.

I have read a lot of books recently about gut health and how it is the most important aspect of your overall health, but this book completely tops all of them and then some. I want to scream from the roof tops about this book, and I have already made all of my friends read it. Even if you don't have autoimmunity, you still need to read this. This book should be read by every person everywhere.I wanted to wait at least 6 months before giving a review because reviews are useless if you haven't given it some time and effort. I have been on Amy's program more strictly for about 5 months and I can say it's a life changer. My father has horrible psoriasis and I have been terrified of getting it my whole life. I have seborrheic dermatitis and have never been able to get it under control as well as a host of other small ailments. I am 32 years old and thought I was relatively healthy. I realized after reading this book that I had a very bad yeast overgrowth in my gut with all the symptoms that go along with that. So that's where I started....I first did the diet changes and the yeast/candida program by using the caprylic acid and candisol every day for 3 months. I noticed a huge difference in just 2 weeks. All symptoms were gone (I won't get into them, but trust me, not pretty) and what was the most amazing was I stopped craving any carbs/sugar and 5 months later this is still the case. You could put a fresh baked croissant in front of my face and I don't care. On top of the candida program I take the L-glutamine, Glutathione, Fish Oil (Metagenics), probiotics, and Ashwhaganda (which is a recommendation from Dr. Kulreet's The Prime) as well as Magnesium every night. I follow her diet program, but not to an insane degree. I have sugar sometimes, as well as cheese, and wine. I don't have full blown autoimmune disease so there is definitely more leniency with the diet part-- but I really avoid gluten as much as I can.The biggest changes I have noticed are no bloating, regularity, my skin looks great (people tell me a lot that I am "glowing"-- seriously no one has ever said that to me until now), my seborrheic dermatitis is GONE, I have way more energy, less anxiety, brain fog, no cravings, and I had chronic pain in my forearms and elbows from nerve entrapment-- it's 95% relieved. Also, I have always been slim, but since I have started this I lost those last few pounds that bothered me and I don't have any trouble keeping them off now.Yes, the supplements aren't cheap. The diet guidelines can take some getting used to. But there are so many things that can be taken out of this book and applied to your life that will help you feel better, even if you can't do it all. It is a must read!!

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The Autoimmune Solution: Prevent and Reverse the Full Spectrum of Inflammatory Symptoms and Diseases, by Amy Myers MD PDF
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Thursday, October 2, 2014

Ebook Free The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)


The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)


Ebook Free The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Review

“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.” —Gerry McGovern, CEO, Customer Carewords “You will thank Meghan for her no-nonsense approach to forming and executing content strategy. If you apply the techniques and tips in this book, you will advance not only your content but also your career.” —Colleen Jones, CEO of Content Science and author of Clout: The Art + Science of Influential Web Content  “Ever wondered what to include in your content audit? Struggled to sell your boss on content strategy? This book is for you. Packed with activities, diagrams, and sample documents, The Content Strategy Toolkit is a supremely practical guide you’ll turn to again and again. Best of all, Meghan Casey doesn’t just explain the tools—she helps you figure out which ones you need, when.” — Sara Wachter-Boettcher, content strategy consultant and author of Content Everywhere   “This book is a must read for people who truly value customer experience. Organizations can’t say they have consumer-centric sites without having a firm handle on their content and the tasks their users are trying to complete. The practical advice you’ll gain will help you ensure your site has a solid foundation.” — Jane Keairns, Assistant Director of Digital Strategy—Corporate Marketing, Principal Financial Group “Practical, relevant, and realistic: Those are the qualities that describe content strategy, and those are the qualities Meghan Casey brings to every chapter in this book. We’ve long suffered projects that are the stuff of fantasy and lofty castles in the sky. Content strategy puts a foundation under those fantasies so you can communicate consistently, effectively, and sustainably. Arm yourself with this book and gain tools, techniques, and tips to bring to every project.” — Margot Bloomstein, author of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project and Principal at Appropriate, Inc. “The Content Strategy Toolkit is a great resource for helping you to align stakeholders and take control of your content. If you’re a seasoned professional or just getting started, Meghan’s experience guides you through complex, challenging projects. Business goals? Check. User needs? Check. You with a satisfied smile from a job well done? Check.” — Andrew Crow, Head of Design, Uber “Ms. Casey has written the essential guide for anyone involved in the creation and care of online content. She provides clear direction and scalable methods, explaining why they are important along the way. And, she’s included tips on how to talk about content strategy in the language of business and budgets. It’s easy-to-read, it’s actionable, and it’s certain to find a spot on every content strategists’ bookshelf.” — Clinton Forry, Vice President, Content Strategy at Weber Shandwick. Today businesses are competing for attention with thousands of content providers. And they’re not who your CEO imagines. They’re BuzzFeed, Instagram, Hulu, Bloomberg … and the list goes on. You can bet they have a content strategy. Meghan Casey gives you the inside story on how to build a business case for content strategy, apply cold-eyed analysis to all the content you’ve got lying around, and reshape it into marketing gold. — Anne Condon, senior marketing professional in the healthcare industry "Meghan Casey asks me to write this blurb for her book and I was like, 'What book, where? All I see is a ridiculously useful toolset that will help your organization actually create and use your content strategically, and in surprisingly effective ways.'" — Ann Handley, author, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content  

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About the Author

Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.

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Product details

Series: Voices That Matter

Paperback: 272 pages

Publisher: New Riders; 1 edition (June 28, 2015)

Language: English

ISBN-10: 0134105109

ISBN-13: 978-0134105109

Product Dimensions:

7 x 1 x 9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

35 customer reviews

Amazon Best Sellers Rank:

#302,030 in Books (See Top 100 in Books)

This book is perfect for the content strategist who needs help running their first (or 50th) projects. The downloadable worksheets are extremely helpful, and while you may not use everything in here, I promise you will be referring to it constantly.

I have read most of the available books on content strategy. I've enjoyed all of them and benefited from their advice when working on site redesigns and migrations. Yet, I still longed for a resource that more effectively combined practice information with the tools and tactics underlying the strategy.Meghan Casey's book is exactly what I needed. She explains each process step concisely but thoroughly. She suggests variations based on available time, budget, and resources. She then says "now download and use Tool X at [URL]." Where appropriate, she sometimes recommends that the same or slightly altered version of a tool be used again in a later step.I enjoyed Meaghan's conversational tone. Reading this book is like having a coach. Even if you have a zillion books on content strategy, I recommend that you add The Content Strategy Toolkit to your library.

Excellent book for those who want to be guided through the content strategy process. From getting your stakeholder buy-in to creating and executing the strategy, it's all here. I got this book immediately after sitting in a workshop with the author, Meghan Casey. She's great and very knowledgeable. The perfect tool for content marketers!

Practical and useful. I have been applying some of the techniques and insights in my work. Ms. Casey is also a terrific instructor/speaker in-person. I was fortunate to have taken a full-day course with her and got a lot out of it.

Meghan Casey's The Content Strategy Toolkit delivers what it promises: a well-structured, content-rich set of tools for content strategy practitioners both novice and advanced. I appreciate the practicality of this book. The author organizes her thoughts into a linear, logical flow, communicated in useful bullet-points, making it easy to browse and read.Casey packs her book with a workshop full of well-crafted and useful content strategy tools, including a stakeholder matrix, project kick-off email, project team matrix, session plan and even a sample agenda.In addition to these many tools, Casey offers clear directions for mapping out stakeholders processes, artifacts and deliverables; project management guidance, including timeline, material, reporting and rhythms and a strong overview of the content inventory, auditing, and mapping process.Casey also pays close attention to the stakeholder interview process, including questions and documentation review process notes. These notes culminate in building a discovery inside workbook incorporating best practices from UX design, market research, and general business consulting.While this may seem like an overwhelming amount of material to keep under control, Casey does a good job of aligning all the parts into a strategic framework that ties everything together, from the beginning of the process through the resulting outputs and actions.Casey offers a nod to Sara Wachter-Boettcher’s book Content Everywhere in her overview of structured content and entering content into the CMS.Her content types and components tend to be large, chunky, and high-level -- so it's at this level a high level introduction to modelling.The book does have a tendency to focus on personal and in-person outputs and processes involving sticky notes and whiteboards best suited for traditional and co-located teams, and not much guidance is offered on how to apply the same processes in distributed environments. It may be that content strategy is a full-contact sport, but the nature of business is increasingly distributed, and content strategists should be prepared to embrace various kinds of collaboration.As a content engineer, I also would have appreciated seeing more about content modeling. Casey does reference Rachel Lovinger’s article on the A List Apart website, but largely breezes over structured content and content modeling. Content strategists should embrace and understand content modeling as a core competency, even though content engineers should ultimately own and maintain the content model in collaboration with IT and development stakeholders. The content strategists who are equipped to natively understand and be able to contribute to content models will do their clients great service by contributing to content reuse structure.Casey wraps up her book with a very helpful outline of content governance, editorial management, and other content maintenance topics. She also provides a list of all the tools used in the book, though I wish she had also included additional references to third-party materials and resources for students.All in all, I give The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right five stars, because I believe it to be a practical, essential part of a content strategy bookshelf, and a strong orientation to anybody getting into the field. For other content strategy tools and templates, you might also check out the freely available tools from the Content Strategy Alliance. Those tools are helpful, but the context provided by Meghan Casey’s book is invaluable for any student of content strategy.

Some of the tools and tips were good.

Meghan Casey's book is truly a toolkit in that it provides tons of relevant resources while clearly laying out how they should be used. The diagrams and charts bring the text to life and help clarify how content needs to be thought about before a plan can be made. The author provides useful lists of types of content that can be used in different situations (or for different types of companies) and clearly spells out how all the content pieces fit together. I would recommend this book to anyone looking to build content for a startup or for those who need to overhaul their existing content.

An indispensable handbook that conveys the full depth and breadth of content strategy, complete with realistic examples and ready-to-use tools. I return to reference this book often. One of my favorites about this topic.

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